DIY publishing and graphic design is easier than ever, and chances are, you publish a lot of your own content.
A critical element in content design, and one that's often misunderstood, is font choice. There are so many to choose from and it's tempting to use too many, or the wrong ones.
Here are some tips to choosing the right fonts that will help you attract and keep your reader's attention:
1) Make it Easy to Read
Your text needs to be easy to read. If it’s not, people will abandon what you've written and your message will be lost.
- Use display fonts sparingly.
- Choose serif fonts for longer passages and a softer, more welcoming feel.
- Use sans serif fonts for shorter entries, technical writing, instructions, and headlines.
2) Use The Two Font Rule
What is the two font rule? Use only one or two fonts on any document, report, or page. Sure, you can use the italic and bold features within the same font and you can combine it with a display font, but that’s it. Any more than that and you risk losing your reader. Too many fonts distract the eye and make it difficult to follow.
I'm here to help. If you're too busy to worry about font choice, content design and editing, send an email, or give me a call. I'd love to help out.
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