Blog Posts

5 Reasons a Leave-Behind is the Better Move

12/10/2018

Handouts or Leave-Behinds?
5 Reasons a Leave-Behind is the Better Move

1. Handouts are Distracting Spoilers
2. Reinforce Your Message
3. Leave a Lasting Impression
4. Expand Your Audience
5. A Good Investment

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1. Handouts Are Distracting Spoilers
If you offer handouts at the beginning of your presentation, participants will flip through them and jump ahead before you’ve even had the chance to say hello. Instead, create a sense of anticipation by telling your audience you’ll have something for them at the end of your presentation.

2. Reinforce Your Message (and don't share your slides)
Leave-behinds give you the opportunity to repeat and enhance your message. But don’t just share your slides. To begin with, your slides will likely (and should) have minimal information—and they won’t have much meaning if you’re not there to explain them. A comprehensive overview of your talk in a dedicated leave-behind will be more effective.

3. Leave a Lasting Impression
Is there too little time to present all you want to cover? Put it in a leave-behind. Your leave-behind is a tangible reminder of who you are, and your credibility is reflected in the quality of your materials. Make it professional. Get help with the writing, editing, and design. Because it matters. (That’s where we come in!)

4. Expand Your Audience
An effective leave-behind is one that will be shared when participants return to the office and meet with associates. Make it interesting and you’ll capture a whole new audience.

5. A Good Investment
A well designed leave-behind continues to work for you after your presentation. You can re-purpose it as bonus content on your website, use it as a mailer, or post it on your blog.

Call or write today to make your presentation more memorable.

Infographic: Make New Friends This Winter

11/26/2018

Information Graphics
After I made my first SnowGirl, people had lots of questions.

"What did you use for her hair?"
"Is that an orange peel around her neck?"

Their interest made me consider sharing the information in a way that would be accessible to more people. In a way that might even encourage them to get outside and give it a go.

So I created an infographic, a combination of text and image.

Click on image to see full size version.

If you've got information to share, consider an infographic. Illustrated information attracts more attention and interest.

Online applications, email, websites, and blogs allow us to reach out and connect with the people who care about what we do. But, in order to get (and hold) their attention, the information we share needs to be presented in a way that's eye-catching and interesting.

Here are some ways to make it more interesting:
• photographs (your own if possible, carefully selected, and cropped)
• frequent paragraph breaks
• bold headings
• lists
• infographics
• charts
• illustrations

Regular output and information that's helpful and interesting will keep your audience coming back for more.

Need help?

From figuring out just what it is you need to say, to finding the right words and images to make it interesting, let's make something worth talking about.

Call (207-252-9757) or write today to talk.

It's my goal to help you look good in print. Let's get started.

The Elements of a Letter - An Infographic

10/8/2018

Letters from Camp

It happens every summer. One publication or another runs an article about camp letters. Missives from home-sick, bug-swatting campers who have been cut-off from smart phones and social media.

Most include funny stories about how good or bad the food is, how infrequently someone may or may not be brushing their teeth, or how often they're changing their underwear. But a lot of them begin or end with some commentary about how kids these days don't know the basics of writing a letter, let alone how to address an envelope.

I write a lot of letters and have been for a long time. I know how to address an envelope, where to put my return address, and where to put the stamp. I thought most everyone else did, too.

Not so much.

I'm sure it's a problem that extends beyond campers stationed in remote woodlands, reduced to pen and paper, so I created an infographic to address the issue. The Elements of a Letter offers a rundown of the basics: gathering supplies, writing a letter, addressing an envelope, and where to put the stamp.

If you're interested in reading more about writing letters, visit, Postmark1206, where all things letter writing can be found. Letter writing, it turns out is good for campers, their parents, and rest of us, too.

Forward>>

5 Reasons a Leave-Behind is the Better Move

Infographic: Make New Friends This Winter

The Elements of a Letter - An Infographic

Letters from Camp

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